Help homeowners unlock the value in their property with a guided experience that evaluates their equity position, compares HELOC versus home equity loan options, and presents personalized offers based on their goals. Whether they're consolidating debt, funding home improvements, or planning a major purchase, the Home Equity Navigator delivers the answers they need.

By the end of the experience, users understand their borrowing options and have selected their preferred product—and you have a qualified lead with property details, equity estimates, intended use of funds, and complete contact information.