Company

Fintactix is a leading financial content provider for banks and credit unions
Fintactix is a financial education solution company that helps financial marketers 'build smarter financial relationships' with financial consumers. Most financial marketers focus on getting financial consumers to hit the ‘apply’ button. However, that approach ignores most other parts of the financial consumers considered purchase process. That process requires a more consultative and nurturing strategy focused on making financial consumers knowledgeable and comfortable with their decisions and trusting of your brand.

According to a recent 2017 Consumer Financial Literacy Survey conducted by Harris:

“Eight in ten adults (80%) admit they could benefit from additional advice and answers to everyday financial questions and 43% of adults give themselves a grade of C, D, or F on their knowledge of personal finance.”

Fintactix’s financial education solutions can improve consumer literacy levels and decision-making while helping financial marketers build smarter financial relationships.

The Considered Purchase Cycle

Our AdviceSite and Financial Calculator products are designed to make sometimes complex financial concepts easy to understand and apply to the financial consumer's everyday life. Financing a car purchase, saving to reach a goal, or purchasing a home that is within their means and budget are the types of situations that financial consumers have to deal with on a day-to-day basis. Moreover, as they deal with these decisions, they often look to their financial services provider to help them find the answers.

That is the role that a financial education solution plays for financial marketers. By integrating Fintactix financial content into your website you become the 'go-to' resource for your customers, building both your brand and relationships.

Industry Knowledge

Fintactix is not a technology company. We are focused on developing financial education content and delivering it through engaging online experiences that reflect your brand identity. We hope to provide creative solutions that allow you to separate your brand from your competitors. With our focus on content development, your marketing organizations can focus resources on designing engagement and experience strategies that have a financial education component.

Creative Solutions

We have selected our delivery platform so that we can use the latest web technologies and design practices to deliver creatively for our customers. Coupling design and technology to enhance the financial learning experience is the focus at Fintactix. If you have got creative ideas on how to deliver financial education content, we would love to hear them and provide them to you. If you need new ideas, we would like to work with you and bring some of ours to the table.

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