If you're evaluating Fintactix Financial Calculators versus Chimney, here's a breakdown of key differences to help you make an informed decision.

Company Overview

Chimney

Founded in 2021 by SEO specialist Matthew Covi, Chimney has grown to about 20 employees and serves around 150+ banks and credit unions. Their primary offering is a white-label calculator platform, with approximately 40 available. Chimney has also introduced "Chimney Home," a homeowner tool currently in beta.

Fintactix

Founded in 2011 by former Leadfusion Director of Products Bill Pollock, Fintactix has a team of 3 and serves over 200 banking and credit union clients. Initially launching with a versatile financial calculator platform, Fintactix offers more than 80 calculators across eleven categories and has expanded to include AdviceSite, a comprehensive financial content platform. In 2024, Fintactix introduced iKnowFi Academy, a fully managed financial education platform targeting schools, universities, corporations, and nonprofits.

Analytics & Insights

Chimney

Chimney offers a real-time dashboard for tracking calculator usage and supports integration with Google Analytics and Google Tag Manager.

Fintactix

Fintactix offers page view usage reporting, plus seamless with Google Analytics and Google Tag Manager, offering clients detailed usage insights via their existing reporting infrastructure. Contrary to Chimney's past claims, robust analytics are available without any added complications.

Customization

Chimney

Chimney's no-code Calculator Editor allows users to adjust branding elements such as colors, fonts, and logos without coding expertise.

Fintactix

Fintactix's team handles customization to match your brand's unique style and requirements. That includes custom colors, fonts, and specific calculator designs, all without needing JavaScript or CSS knowledge. Just about any CSS property can be applied to every Fintactix calculator element. Fintactix also creates custom calculators for unique needs. Past claims by Chimney suggesting otherwise are inaccurate.

Design & Accessibility

Chimney

Chimney calculators claim their calculators are designed to be responsive across devices and are ADA-compliant.

Fintactix

Fintactix calculators also feature responsive design and WCAG 2.1 Level AA compliance, ensuring accessibility for all users.

Lead Generation

Chimney

Chimney's calculators integrate with existing contact forms to facilitate lead generation.

Fintactix

Fintactix also supports lead-generation calls-to-action, allowing users to take the next step in their customer journey. Additionally, Fintactix Financial Calculators can allow users to email themselves the inputs and results of their calculations. Customer line of business sales teams can receive copies of these duplicate emails as lead opportunities.

API & Integration

Chimney

Chimney allows users to set custom calculator defaults via third-party APIs, including Zillow or custom URL parameters.

Fintactix

Fintactix sets custom calculator defaults for you as part of the deployment process. Defaults can also be adjusted via custom URL parameters, making integration flexible and straightforward.

Implementation & Deployment

Chimney

Chimney deployment requires embedding two code snippets. While relatively straightforward, additional CSS adjustments may be necessary.

Fintactix

Fintactix uses an iframe-based deployment with a single code snippet, streamlining implementation and minimizing engineering effort. Each iframe is customized and fully tested by the Fintactix team to match the client’s website styling, ensuring a seamless experience without additional coding. Contrary to Chimney's claims, Fintactix manages all customizations in-house, allowing clients to go live quickly and efficiently.

SEO Optimization

Chimney

Chimney promotes its calculators as SEO-friendly, optimized for boosting visibility and driving traffic to client sites. They argue that embedding calculators via iframes, as Fintactix does, is less effective for SEO.

Fintactix

While Fintactix integrates calculators using iframes, they collaborate closely with clients to ensure SEO impact. Fintactix allows essential SEO elements—such as titles, descriptions, and help text—to be placed on clients' pages, maximizing SEO visibility without compromising functionality.

Pricing

Chimney

Chimney's pricing model is flexible and based on a value-based approach, allowing clients to pay only for the necessary calculators. They offer monthly or annual subscription options per calculator, making it adaptable to different business scales.

Chimney's pricing for a single calculator frequently surpasses Fintactix's licensing fees for an entire category of calculators.

Fintactix

Fintactix licenses its financial calculators on a category-by-category basis (auto, mortgage, savings) for either a one-, two-, or three-year term. Actual pricing is dependent on the asset size of your financial institution. You are free to choose which calculator categories you license and how many. The higher the number of categories licensed and the longer the term, the lower the per-category price.

Transitioning from Chimney to Fintactix

Switching from Chimney is easy. Fintactix works closely with clients to ensure a seamless transition, tailoring the contract and integration to your needs.