There are many marketing opportunities available to internet-based businesses. One of those is 'pay-per-click' advertising, whereby you only pay when somebody clicks on a link to your site, rather than when they view an advertisement. Ideally, you want to be generating a return on each 'per-click' investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your conversion rates and costs so that you know which sales can be tracked back to a particular campaign.
Pay-per-Click Advertising ROI
Pay-Per-Click Advertising ROI
Campaign Financials
Total Revenue
$ 35,994
Total Cost
$ 12,750
Total Profit
$ 23,244
Campaign Details
Total Responders
15,000
Total Conversions
600
Cost per Conversion
$ 21.25
Based on the information provided, your campaign will deliver 15,000 clicks and 600 purchases, yielding a Return on Investment (ROI) of 182.30%.