Calculate Your Direct Mail ROI | Financial Calculators for Horizon Credit Union

Campaign Information

The number of direct mail pieces you will send for your direct mail campaign.

The total creative costs associated with your direct mail campaign.

The total production costs associated with your direct mail campaign. Typically, this includes printing and lettershop costs.

Per piece mail cost

The per piece mailing cost associated with your direct mail campaign.

Other costs

Any other costs associated with your direct mail campaign.

Campaign Results

Response rate

The response rate, or click-through rate for your email marketing campaign.

Conversion rate

The conversion rate, or purchase rate of individuals that respond to your email marketing campaign. This number should reflect the percentage of the number of people who respond to your offer that actually convert.

Average purchase

The average purchase made by an individual who purchases something or converts as a result of your email marketing campaign.

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Campaign Financials
Total Revenue	Total Cost	Total Profit

Acquisition Costs
Cost per Contact	Cost per Response	Cost per Purchase

Email Marketing Campaign Costs
	Total Revenue	Total Costs	Total Profit
Campaign Results

Direct marketing has been a staple of many companies marketing mix for decades, and many successful companies have been built with direct marketing as the backbone of their marketing initiatives. Like any marketing expense, it is important to understand the return that you are making with such an investment. Ideally, you want to be generating a return on investment that exceeds the performance you could achieve by using those expense dollars in other areas of the company or investing them. To measure ROI, you need to carefully track your costs, response and conversion rates and sales so that you know which sales can be tracked back to a particular campaign.