Financial consumers educate themselves, discover, explore and finally buy.
The customer journey for financial products takes place across multiple channels and touch points, where financial consumers educate themselves, discover, explore and finally buy. However, that is just the beginning. Once a financial consumer begins a relationship with a financial institution, that cycle can repeat itself again and again.

Once a financial relationship begins, it can continue in social channels, through direct communications, and in your daily customer interactions.

How you educate financial consumers in each of these stages and channels will help determine your success and whether you can add a new customer, grow your relationship with them and retain their business.

Most of these interactions have a financial education component. Moreover, the quality, tone, and focus of your financial education content will determine if financial consumers engage with you further; whether that engagement drives discovery and if that discovery encourages exploration.

Finding New Customers

AdviceSite can help you gain new customers through a combination of additional website and branch traffic and then by increasing the conversion rate for the traffic that visits your website or walks into your branch.

AdviceSite can help you generate more website and branch traffic by:

  • Higher visibility for brand, direct marketing and other marketing campaigns
  • Referrals from social sharing of AdviceSite content

AdviceSite can help you generate improved conversion rates by:

  • Providing a superior content experience that encourages repeat visits
  • Answering key questions that need to be answered before conversion
  • Converting your calls to action as the content is reviewed
  • Building consumer trust in your organization

Expanding Relationships

AdviceSite can help you grow share of wallet by improving your ability to engage with existing customers in a more meaningful manner. Engagement can take place through traditional marketing campaigns, in social channels, and in electronic communications. By providing AdviceSite content within these marketing programs, you can give existing customers meaningful, helpful content, while also making them aware of products related to that content.

AdviceSite content is most useful in social channels and email, the digital channels where articles, calculators, polls, and quizzes can be easily shared and consumed by interested customers. The presence of AdviceSite content on your website also will give your customers additional reasons to visit your site.

AdviceSite can help you increase your upsell rates by driving discovery of financial needs using:

  • Educational content on social media
  • Shared content in email campaigns and newsletters
  • Encouraging repeat visits to your website

Customer Retention

AdviceSite can impact customer retention rates by increasing the value that customers place on their relationship with you. The brand equity gained by an increased focus on partnership and providing content that can help your customers make better financial decisions can help build deeper relationships that will be more difficult for your customers to break.

AdviceSite content can help you decrease your attrition rates by:

  • Uncovering customer service issues and opportunities.
  • Helping customers gain more from the products and services they use.
  • Increasing the trustworthiness of your financial brand.